Physician Trend Data:

Device and Content Usage

Each year, Wolters Kluwer conducts a survey of our
healthcare professional audience to identify the content consumption
habits and trends of the HCP audiences you want to reach. We’ve created
this interactive infographic to present new insights into how, where, and why
physicians engage with print and digital content to help you make
informed decisions and achieve your marketing goals.

Device Ownership

Average Workday Hours Spent Accessing
Digital Resources

3

Hrs.

Physicians perform
13 clinical searches per week

most of which are done
on a laptop/desktop

Top Activities Performed on Digital Resources

  • Look up
    drug info

  • Get
    alerts

  • Read journal
    content

  • Reference
    images

  • Get
    CME

  • Read
    newsletters

  • Job
    search

  • Read
    books

Use Case Determines Access Point

Reading Look up
information
Managing
patients
Professional
advancement
Networking
71%

Laptop/Desktop

34%

Mobile

Journals Remain top resource
for fueling know-how

75%
Journals
online/mobile

Other Resources

68%
CME/CE
activities
65%
Printed
journals
62%
Conferences
and symposia
54%
Discussions
with colleagues
49%
E-mail
newsletters

Physician Usage of Journal Content

9

Digital journals
accessed

per month

4

Digital journals
read

59%

Access online journal
content at least once
a week

93%

Read
journals

Source: Wolters Kluwer Content Consumption Survey-Physicians Data, October
2016 (n=3,059). Statistical significance ±1.7% at 95% confidence interval.